STRUCTURES AND MARKETS, RELATED TO THE BOOK

Abstract

The purpose of this article is to study the impact of certain factors influencing effective book marketing. Observations are made on the impact of book publishing structures on Spanish-Latin and Latin-American book markets. The study analyzes the formation of value added tax, sets parameters and characteristics on book pricing in Europe and Latin America. The role of e-marketing in Europe is also highlighted. The study puts forward many examples from the contemporary practice in the field of book marketing.