FACTORS OF THE BUSINESS ENVIRONMENT OF THE BOOK. FOR SOME STRATEGIC PROCESSES IN THE BOOK PUBLISHING INDUSTRY

Abstract

The present research elaborates on the current strategic approaches in book publishing and their projections in the world of printed communications. The study shows how a well-planned, thoroughly prepared and economically feasible strategy can be a crucial factor contributing to the financial prosperity of a publishing house. It also provides an analysis of the publishing industry; provides an account of the distribution processes in book publishing, and the modern trends in publishing management. There is a reference to some leading global events in the sphere of printed communications, as well as some strategies and attitudes. This research is based on the following research methods – reference and bibliography citing, comparative method, analytical method, method of personal empirical observation, etc. Prof. Lachezar Georgiev actively draws on his own experience of involvement in the world of printed communications – in his capacity of publisher, editor, head of a printing and publishing house, journalist, writer, author of numerous researches on the book and book publishing, and a university lecturer. Prof. Lachezar Georgiev is the author of 65 scientific, fictional and documentary books.