BOOK DONATION – BETWEEN CULTURAL MESSAGE AND INCREASING THE MARKET SHARE (BY THE EXAMPLE OF BULGARIAN BOOK PUBLISHING)
Keywords: marketing in book publishing; book distribution; book donations; publishing strategies
Issue: Volume XVIII, issue 2, 2021
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Cite as: Dimitrova, M. (2021). Daritelstvoto na knigi – mezhdu kulturnoto poslanie i uvelichavaneto na pazarnia dyal (po primeri ot balgarskoto knigoizdavane). Izdatel, tom XXIII, broy 2, 5–19. ISSN: 1310-4624 (Print). ISSN: 2367-9158 (Online).